Terri C. Albert, Ph.D.

Terri C. Albert, Ph.D.
Chicago, IL 60615

Overview: A unique set of academic and business accomplishments that includes co-creating a collaborative partnership model adopted by General Electric, Chicago Booth, Kellogg School of Management, NYU/Stern, Boston University/Questrom School of Business, Erasmus School of Economics (University of Rotterdam), University of Connecticut/Stamford and numerous company partners.


Co-Founder, Digital Health Transformation
Partnership with Circle Square, Inc., 2020 – present
A strategic alliance with health services, technology, and life sciences organizations with academic partners. Organizations provide a digital health challenge for academicians to apply scientific methods; conducting research that leads to data-driven, transformational strategies. Faculty members provide conceptual frameworks, research methodology, and student mentoring.

Educator and CEO
Fresh Set of Eyes, LLC, August 2015 – present.

Consulting practice collaborating with universities/school administration, faculty, and companies to build unique problem-solving opportunities for all stakeholders. This includes but is not limited to academic and industry partnerships focused on: Digital Health; Innovation; Adoption and Diffusion; Business Applications of AI/NLP; Customer Engagement; Strategy Development and Implementation; Quantified Decision-Making process (marketing science guides managerially relevant practices).

Fresh Set of Eyes houses selective configurations of accelerators with a focus on diversity, equity, and inclusion. The social mission, growth accelerator provides mentoring for co-founders of health equity and climate change start-ups. Collaborative partnerships with universities yielded two equity-focused, community engagement initiatives: 1) a program for Native American women (Montana, Oklahoma) to become entrepreneurs; and 2) the small business development growth program for the South Side of Chicago focusing on minority, female, and veterans-owned businesses (awarded $1.5 million grant from JPMorgan Chase & Co.).

Content Creator, Faculty Resources1

Company partnership, project-based learning, and business course modules for Harvard Business Publishing’s career-readiness resources.

Developed the Experiential Learning Faculty Training Program (ELFT)© consisting of tool kits and resources for faculty to develop and deliver project-based courses (virtually, blended/hybrid, traditional mediums) utilizing collaborative partnerships with companies. The program content is based on proven, validated best practices.

Social Enterprise ACT (Action-Learning Curriculum Training). Founding partner with collaborator Global Business School Network. ACT provides collaborative partnership training to developing countries’ management faculty to improve student employment rates, thus, reducing the countries’ overall unemployment rate by incorporating local companies (partners) participation.

Designed company-sponsored, marketing lab courses, co-taught and mentored faculty through course delivery. The individualized, faculty coaching resulted in a train-the-trainer program.

Developed and managed the economic development lab sponsored by World Business Chicago in collaboration with the Kellogg School of Management and the University of Chicago’s Booth School of Business.


Clinical Associate Professor of Marketing
Leader, Experiential Learning Initiative
Kellogg School of Management, Northwestern University, August 2013 – September 2015

Expanded the experiential learning marketing curriculum with collaborative partnerships. As partners, organizations, students, and faculty applied the science of marketing to achieve practical solutions. One project led to the pioneer of telemedicine’s marketplace adoption.

Marketing and Strategy Faculty
University of Chicago, Booth School of Business, September 2011– August 2013.

Launched the Strategy Lab consulting laboratory in partnership with AT Kearney. Managed the transition of marketing and strategy conceptual frameworks into quantified, decision-making for the consulting firm and its clients.

Senior Associate Director, Experiential Learning
James M. Kilts Center for Marketing
University of Chicago, Booth School of Business, August 2010 – August 2013

Responsible for developing and expanding collaborative partnerships with the Center, students, and faculty in marketing (research, consumer behavior, innovations), strategy (consulting), social enterprise/entrepreneurship, and healthcare management.

Research Fellow, Marketing Faculty Founder
General Electric’s Student Learning Lab, edgelab
GE and UCONN Coworking Space, Stamford, CT., 2001-2011.

Co-created the collaborative model adopted for the innovative partnership between UCONN Stamford and GE Corporate. The faculty were responsible for coaching student teams, client relationship management, and integrating applicable, conceptual frameworks and/or creating and testing new models/frameworks. GE business lines that participated included but were not limited to, healthcare, energy, entertainment, finance, appliances, rail, and aviation. Over 93% of the projects were funded and implemented by GE Corporate. This partnership is cited as a public-private partnership (P3s) best practice.


[https://freshsetofeyesllc.com/home/collaborators for additional partnerships]

Fortune Global 500 financial services corporation sought a marketing scientific approach to determine its social media strategy. With faculty and students, a partnership was formed. The academic team conducted primary research. They proposed a targeted, segmented social media strategic plan based on usage, behaviors, and preferences that was implemented by the corporation.

Developed an affordable housing public policy communications plan for a large, not-for-profit organization collaborating with legislators. The issue was a cornerstone of a state election focusing on three key stakeholders: state and local legislators; the business community particularly human resource directors; and voters. The plan was based on primary research with each stakeholder group led by faculty in a collaborative partnership with the not-for-profit.

A top five, bank holding company partnered with research faculty (mentoring student teams) to ascertain the probability of existing and prospective customers accepting offers from the Bank. The outcome was a model to predict the acceptance rate based on the offer and type of customer.

Faculty and students provided a start-up, parent services company with marketplace needs. The owner implemented the research-based recommendations. The company is now one of the largest recognized and reputable parenting services companies in the nation.

A multi-national, quick service restaurant (QSR) chain partnered with marketing research faculty, students, and industry mentors to re-engineer various menu packages. The organization implemented the data-driven recommendations with positive customer feedback and increased purchases.

Collaborated with a recognized northeastern, regional medical center to address their strategic initiative focusing on the aging population’s healthcare needs. A research study led to a marketing plan that was adopted by the medical center’s board; published as a case study.

An investment group requested research-based recommendations to maximize ROI and justify further investment in an underdeveloped retail district. Led a student team, with the local Chamber of Commerce, to develop retail strategies and campaign development utilizing time series, longitudinal methods. Phase I focused on shoppers’ buying behaviors and preferences. Phase II discovered a positive retail brand shift based on the redevelopment investments to capitalize on.

A collaborative partnership was created between a privately held research and development lab with academic scholars from three business schools. The lab was unable to determine their customers (large retailers and quick service restaurants [QSR]) resistance to new point-of-sale technology.

providing offers at checkout. Several field experiments were conducted, and specific offer types were recommended based on individual purchase configurations. By increasing the offer acceptance rate, merchants would improve revenue by 35%; thus, POS technology was more readily adopted.


Teaching: A portfolio of undergraduate, graduate, and executive education courses. Teaching incorporates experiential/action-based learning pedagogy based on a tested model of best practices applying the science to practical application. Collaborative partnerships are essential to this experience. Partners represent Fortune 100, local businesses, start-ups, and students’ ventures. Courses taught: Consumer Behavior; Digital Marketing; Integrated Marketing Communications; Marketing Management; Innovations/New Product Development; International Business; Market Research; Services Marketing; Strategy Lab; Managerial Lab; Social Enterprise Lab; Solving Business Challenges; and Marketing Consulting Lab.

Research: 1) Enhance experiential learning models utilizing partnerships and faculty development research; 2) Digital Health innovation, adoption, and diffusion (collaboration with the leaders and emerging disruptors); and 3) 3-V Growth Research framework.

Service: Significant university, school, and department level service including but not limited to: Collaborative Learning (faculty, students, and organizations) Task Forces for: Executive MBA; Dual Programs; Accelerated MBA; MBA, Doctoral; Search Committees; and Social Responsibility Working Group Leader (institutional and student initiatives)


Dissertation: “Invariance of Factorial Validity of a Job Performance Scale”

University of Southern California, Ph.D.
Schools of Psychology/Educational Psychology and Business
(Inter-disciplinary degree administered by and awarded from the School of Education)

University of Southern California, M.S.
School of Psychology/Educational Psychology
(Inter-disciplinary degree administered by and awarded from the School of Education)

Peter F. Drucker Graduate Management Center
Claremont Graduate School, Advanced Management Program
Accelerated executive MBA program

UCLA–Anderson School of Management
Selected Marketing and Finance MBA coursework

University of Maryland, B.A.
School of Sociology/Medical Sociology major


Selected Refereed Journal Articles:

Albert, Terri C. and Randy Jacobs (2008). “Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians”. Journal of Advertising Research, 48, 2, 235-246.

Albert, Terri and Russell S. Winer (2005). “Capturing Customers’ Spare Change”. Harvard Business Review, 83, 5, 28.

Albert, Terri, Paulo Goes and Alok Gupta (2004). “GIST: A Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites”. MIS Quarterly, 28, 2, 161-182.

Albert, Terri, Edward Johnson, Daniel Gasparino, and Pinar Tokatli (2003). “Planning for the Baby Boomers’ Healthcare Needs: A Case Study”. Journal of Hospital Marketing and Public Relations, 15, 1, 77-88.

Albert, Terri (2003). “Need-Based Segmentation and Customized Communication Strategies in a Complex Commodity Industry: A Supply Chain Study”. Industrial Marketing Management, 32, 4, 281-290.

Selected Other Publications:

Albert, Terri (2019). “Successful Project-Based Learning”. Harvard Business Publishing (May). https://hbsp.harvard.edu/inspiring-minds/successful-project-based-learning

Albert, Terri, J. Balla, and P. Prentice (2015). “Mobile Engagement and The Differentiating Role of Analytics” (Case study co-authored in collaboration with Kellogg MBA students and SAS.)

Albert, Terri, V. Orler, C. Beck, A. Crewson, S. Ho, C. Luse, A. Soley, and K. Young (2014). “Shopper Insights to Improve Retail Loyalty Programs”. (White paper in collaboration with Kellogg MBA student team, faculty coach, and SAS).

Colby, Charles and Terri C. Albert (2013). “The Role of Culture in Technology Adoption in the U.S: Results of the African American and Latino Technology Readiness Survey”.


Albert, Terri and Michellana Jester (2023). “Aftershock: Project-Based Learning’s Pandemic Syndrome”, presented at the Leaders of Experiential Project-Learning Education (LEPE), Los Angeles: June

“How I Teach” (2021). Podcast interview on project-based learning’s teaching techniques and partnerships with organizations. Harvard Business Publishing, November. https://hbsp.harvard.edu/inspiring-minds/readying-students-for-their-careers-through-project-based-learning

Albert, Terri (2021). “Funding Options for Project-Based Learning Post-Pandemic”, presented at the Leaders of Experiential Project-Learning Education (LEPE) hosted by MIT/Sloan, Zoom: September

Albert, Terri (2021). “Making Project-Based Learning Work in an Online Curriculum: A Panel Discussion,” Harvard Business Publishing Faculty Webinar Series, Zoom: February  https://hbsp.harvard.edu/webinars/making-project-based-learning-work/

Albert, Terri (2018). “Experiential Learning Faculty Training Program Webinar”. Fresh Set of Eyes, LLC, Zoom: Ongoing.

Albert, Terri, John Balla, and Liz Miller (2015). “Mobile Engagement and The Differentiating Role of Analytics” presented at the Direct Marketing Association: Marketing Analytics Conference, Chicago: March.

Albert, Terri and John Balla (2014). “Shopper Insights to Improve Retail Loyalty Programs” presented at the Premier Business Leadership Series (PBLS), Las Vegas: October.

Terri C. Albert and Randy Jacobs (2008). “Ethnicity, Internet Adoption and Use of Online Services” presented at the Association for Education in Journalism and Mass Communication Conference, Chicago: August.

Terri C. Albert and Russell S. Winer (2007). “Brother Can You Spare a Dime? Spare Change Effect at Point of Purchase” presented at the XXIX INFORMS/Marketing Sciences Conference, Singapore: June

Terri C. Albert and Charles L. Colby (2003). “The Importance of Multicultural Marketing: A Selection of Attitudes and Preferences of Hispanic and African-American Consumers” presented at the Macromarketing Conference, Marketing to Diverse Cultures, Ledyard, CT: August.

Terri C. Albert and Charles L. Colby (2003). “The Technology Readiness of Vulnerable or Impacted Groups and Public Policy Considerations: A Cross-Cultural Research Program” presented at the American Marketing Association’s Public Policy and Marketing Conference: Emerging Issues and Challenges in Public Policy, Washington, D.C., May. T. Albert 7

Terri Albert, session organizer, and moderator. “Emerging Technologies for the Urban Consumer: Critical Issues and Research Directions” (2002). American Marketing Association, Winter Educators Conference, Marketing Theory and Applications, Austin, TX, February. Nominated for Conference Best Special Session. (Participants: Charles Colby, Jakki Mohr, Margery Steinberg)

Terri Albert and Margery Steinberg, University of Hartford (2002). “Training Directions and Assessments for Retail Workers in Urban Areas—an Exploratory Study” presented at the American Collegiate Retailing Association/NRF Winter Conference, New York City, January.


1 The resources provide guidance and frameworks for building collaborative partnerships.