Creating and operating learning lab environments for corporate and community organizations. Housing Economic Development Learning Lab.

Kellogg logoKellogg School of Management

Founding business school for the Economic Development Learning Lab.

Hyde Park Chamber of Commerce logoLed a team of faculty and students to identify Hyde Park shoppers’ buying behaviors and preferences. Seminars are being developed as part of the community’s revitalization to target segments and deliver customized marketing programs, and will be presented in collaboration with CIE.

World Business Chicago logoWorld Business Chicago/Metro Chicago Exports

Created a marketing course to partner with Metro Chicago Exports’ small- and medium-sized enterprises. Student teams developed exporting strategies for participating organizations. This led to the Economic Development Learning Lab.

Other Collaborators

PerformInstight logoBuild a healthcare strategy and make recommendations for future planning based on changing patient profile.

VITA HEAT logoDesign and review clinical trial research methodologies and results and develop relevant marketing initiatives.

shop logoCreate and deliver shopper and in-store purchasing behaviors content for education programs (continuing education, certification, and Masters training).

Vivisum logoDevelop new direction for the science and practice of marketing research.

SAS logoPlan and publish case studies
on industry-relevant topics:

  • Albert, Terri, John Balla, and Liz Miller (2015). “Mobile Engagement and The Differentiating Role of Analytics” presented at the Direct Marketing Association: Marketing Analytics Conference, Chicago: March.
  • Albert, Terri, J. Balla, and J. Phillips (2014). “Analytics Differentiates Next-Generation Loyalty Programs” presented at The Premier Business Leadership 2014 Series, Las Vegas, Nevada. October.

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