Creating and operating learning lab environments for corporate and community organizations. Housing Economic Development Learning Lab.
Kellogg School of Management
Founding business school for the Economic Development Learning Lab.
Led a team of faculty and students to identify Hyde Park shoppers’ buying behaviors and preferences. Seminars are being developed as part of the community’s revitalization to target segments and deliver customized marketing programs, and will be presented in collaboration with CIE.
World Business Chicago/Metro Chicago Exports
Created a marketing course to partner with Metro Chicago Exports’ small- and medium-sized enterprises. Student teams developed exporting strategies for participating organizations. This led to the Economic Development Learning Lab.
Other Collaborators
Build a healthcare strategy and make recommendations for future planning based on changing patient profile.
Design and review clinical trial research methodologies and results and develop relevant marketing initiatives.
Create and deliver shopper and in-store purchasing behaviors content for education programs (continuing education, certification, and Masters training).
Develop new direction for the science and practice of marketing research.
Plan and publish case studies
on industry-relevant topics:
- Albert, Terri, John Balla, and Liz Miller (2015). “Mobile Engagement and The Differentiating Role of Analytics” presented at the Direct Marketing Association: Marketing Analytics Conference, Chicago: March.
- Albert, Terri, J. Balla, and J. Phillips (2014). “Analytics Differentiates Next-Generation Loyalty Programs” presented at The Premier Business Leadership 2014 Series, Las Vegas, Nevada. October.