Other Collaborators
Plan and publish case studies
on industry-relevant topics:
- Albert, Terri, John Balla, and Liz Miller (2015). “Mobile Engagement and The Differentiating Role of Analytics” presented at the Direct Marketing Association: Marketing Analytics Conference, Chicago: March.
- Albert, Terri, J. Balla, and J. Phillips (2014). “Analytics Differentiates Next-Generation Loyalty Programs” presented at The Premier Business Leadership 2014 Series, Las Vegas, Nevada. October.